Case study
Northfield Advisory
Branding · Print · Web Design
Concept project created to demonstrate Mad Town Studio’s design approach.
A calm, credible identity for an advisory practice that needs to look trustworthy on proposals, letterhead, and the web.
Northfield Advisory
Advisory identity system
Proposal
The challenge
A professional advisory practice outgrew a generic logo and needed materials that felt as careful as the work itself.
Our approach
We refined a restrained mark, built a quiet color and type system, and extended it into proposal templates and a simple website.
The solution
A complete professional identity with stationery, proposal covers, presentation templates, and a focused marketing site.
Deliverables
- Logo refinement
- Stationery system
- Proposal templates
- Presentation graphics
- Marketing website
Outcome
Unified the business’s website and print materials under one brand system that reads as careful, clear, and established.
Gallery
Next project
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