Case study
Lane & Work Co.
Branding · Packaging · Visual Content
Concept project created to demonstrate Mad Town Studio’s design approach.
An apparel brand built around a durable mark, tag system, and merch graphics that work on soft goods and packaging.
Hang tag
Lane & Work Co.
The challenge
A small apparel label needed a mark and packaging approach that felt sturdy on garments and still worked for hang tags and online listings.
Our approach
We designed a registration-style monogram and a limited graphic language optimized for embroidery, screen print, and kraft packaging.
The solution
A brand kit with primary mark, lockups, hang tags, poly-mailer graphics, and social merch mock templates.
Deliverables
- Primary monogram
- Lockups for embroidery and print
- Hang tag system
- Mailer graphics
- Merch mock templates
Outcome
Built a merchandise-ready brand system that stays legible on apparel, tags, and digital product photos.
Gallery
Next project
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