Case study
Riverbend Kitchen
Branding · Packaging · Print
Concept project created to demonstrate Mad Town Studio’s design approach.
A warm, neighborhood restaurant brand built for menus, storefront, packaging, and everyday print.
Menu
Specials
RK
Concept identity
The challenge
A new neighborhood restaurant needed to look established from day one—storefront, menus, takeout, and social—without feeling corporate or trend-chasing.
Our approach
We started with the dining experience and local context, then built a compact identity system designed to hold up on window vinyl, paper goods, and digital listings.
The solution
A clear wordmark, practical secondary marks, a limited color system, and application templates for menus, takeout bags, and seasonal specials.
Deliverables
- Logo and secondary marks
- Color and type system
- Menu templates
- Takeout packaging graphics
- Storefront application guide
- Social profile kit
Outcome
Created a consistent identity across storefront, packaging, and digital materials so the restaurant could open looking intentional and complete.
Gallery
Next project
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