Case study
Madison River Fest
Campaigns · Print · Visual Content
Concept project created to demonstrate Mad Town Studio’s design approach.
A full campaign look for a community festival—posters, schedules, social graphics, and wayfinding that feel connected.
Community campaign
Madison River Fest
The challenge
An annual riverside festival needed a campaign system that could stretch across posters, social, schedules, and on-site signs without looking pieced together.
Our approach
We built a bold headline language and a flexible graphic kit that organizers could reuse across print and digital touchpoints.
The solution
A campaign identity with poster series, schedule layout, social templates, and simple wayfinding markers.
Deliverables
- Campaign key art
- Poster series
- Schedule layout
- Social template set
- Wayfinding markers
Outcome
Delivered a campaign system that keeps festival communications consistent from announcement to day-of signage.
Gallery
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